Call of Duty: Modern Warfare 2 continues to shatter theatrical box office and video game sales records for five-day worldwide sell through in dollars. The biggest entertainment launch in history set a new worldwide estimated five-day sell-through record of approximately $550 million, according to internal Activision estimates.
Modern Warfare 2’s launch beat all previous first-and five-day entertainment industry box office, book and video game sell-through records:
-The largest reported five-day opening worldwide box office gross figures, held by Harry Potter and the Half-Blood Prince ($394 million)
-The largest reported five-day opening domestic box office gross figures, held by The Dark Knight ($203.8 million)
-The largest reported five-day worldwide video game sales record, previously held by Grand Theft Auto IV (6 million units, $500 million)
-The largest reported opening first-day domestic box of... Read more »